SalesUP
348 Employer Meetings by Targeting Companies That Are Hiring Now
Apna, an Indian jobs and hiring platform, needed meetings with employers ready to hire. SalesUP built lists of companies with active hiring and ran a 15-month direct demo program.
From a clear constraint to a measurable result
- 01
Starting point
Employers only buy hiring solutions when they have open roles, and broad company lists converted poorly.
- 02
First move
SalesUP built lists of companies with active hiring, so every call reached a live need.
- 03
Verified outcome
71%Meeting rate on hiring-signal lists348 employer meetings completed at a 79% show rate over 15 months.
Key numbers
- Meeting rate on hiring-signal lists
- 71%
- Show rate
- 79%
- Meeting rate on hiring-signal lists
- 71%
About Apna
Jobs and hiring platform connecting employers with job seekers
Apna connects job seekers with employers across India and sells hiring solutions to businesses of every size.
The business challenge
Buying follows open roles
Employers only buy hiring solutions when they have open roles.
Broad lists converted poorly
Broad company lists converted poorly.
Segments that looked right
Some segments, like recruitment consultancies, looked relevant but did not convert.
How the work unfolded
Each step in the order it was built and run.
- 01
Hiring-signal lists
Lists of actively hiring companies, so every call reached a buyer with a live need.
- 02
Segment testing
Tested recruitment consultancies as a segment; cut it when it did not convert.
- 03
Direct demos
Booked and confirmed every employer meeting.
The channels behind the result
- Data engineering
Hiring signals as the list
Companies with live job posts became the target list, instead of broad firmographics.
- Meeting rate on hiring-signal lists
- 71%
- Vs an unsegmented list
- 59x
- Outbound
Direct demos, confirmed
Every employer meeting was booked and confirmed, with segments cut when they did not convert.
- Meetings done
- 348
- Show rate
- 79%
The outcome
- Companies actively hiring71.3%
734 contacts · 523 meetings set
- Unsegmented company list1.2%
5,500 contacts · 65 meetings set
- Recruitment consultancies0.7%
303 contacts · 2 meetings set
Why it matters
From August 2024 to November 2025, SalesUP completed 348 employer meetings at a 79% show rate. Targeting companies with open roles converted at 59x the rate of an unsegmented list.
The math
- Meeting rate on hiring-signal lists
- 71%
- Show rate
- 79%
- Meeting rate on hiring-signal lists
- 71%
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