SalesUP
27,000+ Callback Leads for Employee Benefits and Gifting
Sodexo, a global food and facilities company whose India arm sells employee benefits and corporate gifting, needed a high-volume stream of interested HR and finance buyers.
SalesUP built and runs a callback program fed by dozens of custom-built lead lists.
From a clear constraint to a measurable result
- 01
Starting point
Volume targets were too large for any single data vendor, and every callback handed over had to be a real buyer.
- 02
First move
SalesUP built a rotating set of 40+ lead sources with yield tracking on each.
- 03
Verified outcome
27,000+Callback leads27,000+ callback leads delivered across both product lines, and the program is still running.
Key numbers
- Callback leads
- 27,000+
- Product lines
- 2
- Months running
- 19+
About Sodexo
Employee benefits, meal cards and corporate gifting
Sodexo's benefits and rewards business, now operating as Pluxee, sells meal cards, employee benefits and corporate gifting to HR and finance teams at Indian companies of every size.
The business challenge
Two products, two moments
Employee Benefits and Gifting have different buying moments.
Volume beyond one vendor
Volume targets were too large for a single data vendor or list.
Every callback must be real
In a callback model, every lead handed over had to be a real, interested buyer.
How the work unfolded
Each step in the order it was built and run.
- 01
40+ rotating list sources
40+ rotating sources with yield tracking: vendor HR data, CRM re-engagement, competitor, startup, event lists.
- 02
Product-split calling
SDRs calling HR and finance decision-makers, split by product line.
- 03
Source optimisation
Moved volume toward the highest-yield sources and retired low performers.
The channels behind the result
- Data engineering
40+ rotating sources
Vendor HR data, CRM re-engagement, competitor, startup and event lists, each tracked for yield.
- List sources
- 40+
- Callback leads
- 27,000+
- Outbound
Calling split by product
SDRs called HR and finance decision-makers separately for Employee Benefits and for Gifting.
- Product lines
- 2
- Source optimisation
Volume follows yield
Calling time moved toward the highest-yield sources, and low performers were retired.
- Callbacks on connected lists
- 17%
- On bulk vendor data
- 2.3%
The outcome
Why it matters
Since February 2025, SalesUP has delivered 27,000+ callback leads across Employee Benefits and Gifting, and the program is still running.
Connected-contact lists converted to callbacks at 17%, against 2.3% for bulk vendor HR data, so calling time goes where it pays.
The math
- Callback leads
- 27,000+
- Product lines
- 2
- Months running
- 19+
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