SalesUP
1,500+ Leads for Workshops, a Webinar and Demos, Run End to End on Meta
Diacto Technologies, the Pune company behind the AI hiring platform CandidHR, needed founders and HR leaders at its workshops and in its sales pipeline.
SalesUP ran its Meta Ads end to end, from landing pages and creative to campaign setup, and had SDRs call every lead.
From a clear constraint to a measurable result
- 01
Starting point
Four in-person workshops in one month, with no dedicated landing pages and no video creative to run.
- 02
First move
SalesUP built a separate Meta campaign for each workshop, with its own registration page and creative.
- 03
Verified outcome
11%Ad leads to meetings1,570+ leads from 1.27M impressions, and ad leads booked meetings at 11%.
Key numbers
- Ad leads to meetings
- 11%
- Workshops in 1 month
- 4
- Of ad leads booked a meeting
- 11%
About Diacto / CandidHR
AI hiring platform that automates candidate screening and interviews
Diacto Technologies is a Pune-based technology company. Its product CandidHR automates candidate screening and interviews, and sells to founders and HR leaders at Indian companies with 50+ employees.
Diacto also runs in-person workshops and webinars.
The business challenge
Four workshops in one month
Three founder workshops and one for HR leaders, each needing its own full room.
No pages, no video creative
The events had no dedicated landing pages and no video creative to run.
Interest fades fast
Ad leads had to be called quickly, before interest faded.
How the work unfolded
Each step in the order it was built and run.
- 01
Workshop campaigns
A separate Meta campaign per workshop, with audiences built for founders or HR leaders.
- 02
Landing pages and creative
Built registration pages, designed statics, cut video ads from footage shot at the client's office.
- 03
Video vs static test
Ran both formats side by side; moved budget to the cheaper lead source.
- 04
Webinar and demo campaigns
Extended into a webinar campaign, then ongoing lead generation for CandidHR demos.
- 05
SDR follow-up and outbound
SDRs called every ad lead, plus outbound to companies with live job posts.
The channels behind the result
- Paid ads
Meta campaigns for every event
Separate campaigns for four workshops, a webinar and demos, with video ads cut from the client's own footage.
- Meta leads
- 1,570+
- Cheaper leads from video
- 20%
- SDR follow-up
Every lead called
SDRs called and qualified every ad lead, with bookings matched to leads by phone.
- Ad leads to meetings
- 11%
- Vs broad outbound lists
- 22x
- Outbound
Hiring-signal outbound
Companies with live job posts and segmented lists added pipeline alongside the ads.
- Meetings set
- 203
- Meetings completed
- 125
The outcome
- Meta ad leads11.0%
309 contacts · 34 meetings set
- Companies with live job posts3.8%
260 contacts · 10 meetings set
- Event attendee list2.6%
304 contacts · 8 meetings set
- Broad company list (0-500 employees)0.5%
6,980 contacts · 35 meetings set
Why it matters
Since June 2026, SalesUP's Meta campaigns have generated 1,570+ leads from 1.27M impressions: 1,050+ for the workshops, 260+ for the webinar and 250+ demo leads.
Video ads cut from the client's own footage brought leads in 20% cheaper than statics, and Meta leads booked meetings at 22x broad lists.
The math
- Ad leads to meetings
- 11%
- Workshops in 1 month
- 4
- Of ad leads booked a meeting
- 11%
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