SalesUP
14,000+ Worker Leads Across 7 Countries for AI Training Data
Bharat AI Factory builds real-world video datasets for AI models by paying skilled workers to record their daily work on head-mounted cameras.
SalesUP built its Meta presence from zero, ran recruitment campaigns across 7 countries, screened leads with AI voice agents, and had SDRs confirm the right workers.
From a clear constraint to a measurable result
- 01
Starting point
Skilled tradespeople do not respond to typical outreach, and the new countries had no Meta presence at all.
- 02
First move
SalesUP built the Meta setup from zero and launched 70+ trade-specific campaigns in Hyderabad.
- 03
Verified outcome
14,300+Worker leads14,300+ worker leads across seven countries, at 86% lower cost per lead.
Key numbers
- Worker leads
- 14,300+
- Countries live
- 7
- Lower cost per lead
- 86%
About Bharat AI Factory
Real-world video datasets for training AI models
Bharat AI Factory collects first-person video of skilled work, such as welding, carpentry, tailoring and plumbing, to train AI models.
Workers wear a head camera through a normal working day and are paid per day of recording. Cameras ship to confirmed workers.
The business challenge
Tradespeople ignore normal outreach
Skilled tradespeople do not respond to typical outreach, and the offer was new to them.
Dozens of niche trades
From welders to drone technicians, each trade had a tiny audience of its own.
New countries from zero
No Facebook page, Business Manager or ad account existed in the new markets.
Thousands of leads to screen
Many leads came from the wrong trade or were unreachable, and needed fast screening.
How the work unfolded
Each step in the order it was built and run.
- 01
Meta setup from zero
Facebook page, Business Manager, ad account and campaign structure built from scratch.
- 02
Test, then consolidate
70+ trade-specific campaigns in Hyderabad, then folded what worked into one broad India program.
- 03
Global rollout
Expanded to Kenya and Ghana, then the Philippines, Vietnam, Colombia and Brazil.
- 04
Creative
Ads explaining the paid recording work in plain, local terms.
- 05
AI screening
An AI voice agent called and messaged every lead on WhatsApp, flagging interested ones.
- 06
SDR confirmation
SDRs confirmed trade, availability and details before handover for camera shipping.
The channels behind the result
- Paid ads
Seven countries on Meta
70+ trade-specific campaigns in Hyderabad, consolidated into broad programs across seven markets.
- Worker leads
- 14,300+
- Lower cost per lead
- 86%
- AI calling
AI screening first
An AI voice agent called and messaged every lead, so humans only spoke to interested workers.
- AI-screened leads qualified
- 27.9%
- Vs raw Meta leads
- 6.6x
- SDR confirmation
Humans confirm the fit
SDRs confirmed trade and availability before the client shipped cameras.
- Workers qualified
- 472
- Qualified in Africa
- 342
The outcome
- AI-screened leads, Africa27.9%
523 leads · 146 qualified
- Kenya lead forms8.0%
1,027 leads · 82 qualified
- Ghana lead forms6.4%
295 leads · 19 qualified
- AI-screened leads, India6.6%
664 leads · 44 qualified
- Raw Meta leads, Africa4.2%
2,142 leads · 91 qualified
Why it matters
Since June 2026, SalesUP's campaigns have generated 14,300+ worker leads across seven countries from 1.8M impressions, and 472 workers are qualified so far.
Moving from trade-specific campaigns to one broad India program cut cost per lead by 86%, and AI-screened leads qualified at 6.6x raw Meta leads.
The math
- Worker leads
- 14,300+
- Countries live
- 7
- Lower cost per lead
- 86%
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