SalesUP
Multi-Language Pipeline Across 3 Regions for a Global SaaS Leader
Freshworks, a NASDAQ-listed customer experience and IT software company, needed native-language pipeline in APMEA, France and Germany without adding headcount.
SalesUP ran an English, French and German SDR pod with AI qualification for inbound, under separate regional SOWs.
From a clear constraint to a measurable result
- 01
Starting point
In-house BDR capacity was stretched across regions, and hiring native French and German SDRs would have taken months.
- 02
First move
SalesUP stood up an English, French and German SDR pod, with AI calling on inbound MQLs.
- 03
Verified outcome
3Languages live in 7-10 daysThree languages live in 7 to 10 days, with no new Freshworks headcount.
Key numbers
- Languages live in 7-10 days
- 3
- Meetings set
- 64
- Languages live in 7-10 days
- 3
About Freshworks
Customer service, IT and CRM software for businesses worldwide
Freshworks builds customer service, IT service and CRM software for businesses worldwide and is listed on NASDAQ.
Its regional marketing teams run separate programs across India, APMEA, France and Germany, each with its own ICP, language and event calendar.
The business challenge
BDR capacity stretched thin
In-house BDR capacity was stretched across regions.
Inbound going stale
Inbound MQLs went stale before a human could follow up.
Low event show rates
Event registrants in France and Germany had low show rates because manual follow-up did not scale.
Native hiring takes months
Hiring native French and German SDRs in-house would have taken months.
How the work unfolded
Each step in the order it was built and run.
- 01
APMEA enterprise outbound
English-speaking SDR on a power dialer; AI calling qualifies inbound MQLs within 5-15 minutes.
- 02
France event follow-up
Native French SDR on event registrant follow-up: nurture, confirmation, attendance push.
- 03
Germany hybrid program
Native German SDR, split 50/50 between qualified meetings and event attendance.
- 04
One stack across regions
Calls, email, LinkedIn, data enrichment, CRM source attribution, weekly CPL/CPM reports, monthly ICP/script reviews.
- 05
Every call scored
Every call recorded, transcribed and BANT-scored in the SalesUP portal.
The channels behind the result
- Outbound
APMEA enterprise outbound
An English-speaking SDR on a power dialer, working enterprise accounts across APMEA.
- Meetings set
- 64
- Meetings completed
- 22
- AI calling
Inbound qualified in minutes
AI calling qualifies inbound MQLs within 5 to 15 minutes, before they go stale.
- MQL response time
- 5-15 min
- BANT-qualified
- 65
- Events
Native-language event follow-up
A French SDR on registrant nurture and attendance, and a German SDR split between qualified meetings and event attendance.
- Languages live
- 3
- To go live
- 7-10 days
The outcome
Why it matters
SalesUP set 64 meetings and qualified 65 leads against BANT, with 22 meetings completed so far.
Each region is scoped, billed and reported separately, and the engagement is expanding into new regional programs.
The math
- Languages live in 7-10 days
- 3
- Meetings set
- 64
- Languages live in 7-10 days
- 3
More client stories
View all case studies
Ready to Grow Your Pipeline?
Deploy your dedicated GTM pod in just 5 days, with zero setup fees and no fixed overhead costs.
