SalesUP
From Inbound-Only to a 50-SDR, Multi-Product Outbound Engine
Springworks, the HR tech company behind SpringVerify, GoodFit and EngageWith, relied almost entirely on inbound.
SalesUP built and ran a managed outbound engine across all three products, backed by event, partner and competitor email campaigns.
From a clear constraint to a measurable result
- 01
Starting point
Pipeline depended on inbound, with no outbound team, playbooks or SDR management layer.
- 02
First move
SalesUP built a dedicated SDR team for each product and scaled it to 50 SDRs.
- 03
Verified outcome
1,591Meetings done1,591 meetings completed across three products at a 72% show rate.
Key numbers
- Meetings done
- 1,591
- Show rate
- 72%
- Client-qualified meetings
- 871
About Springworks
HR products for hiring, background verification and employee engagement
Springworks builds HR products for Indian and global companies: SpringVerify for background verification, GoodFit for hiring, and EngageWith for employee recognition.
Each product sells to a different HR buyer.
The business challenge
Growth capped by inbound
Pipeline depended on inbound, which capped growth.
Three products, three pitches
Three products needed three different pitches and lists.
No outbound team in place
There was no in-house outbound team, playbooks or SDR management layer.
How the work unfolded
Each step in the order it was built and run.
- 01
An SDR team per product
A dedicated SDR team per product, scaled to 50 SDRs.
- 02
Playbooks over people
Team Lead playbooks and handover docs: the engine ran on process, not people.
- 03
Targeted email campaigns
SHRM event outreach, a greytHR partner campaign, SpringVerify competitor displacement campaign.
- 04
End-to-end management
Managed hiring, training, QA and reporting end to end.
The channels behind the result
- Outbound
An SDR team per product
A dedicated team for GoodFit, EngageWith and SpringVerify, each with its own pitch and lists.
- SDRs at peak
- 50
- GoodFit meetings
- 1,340
- Management
Run on process, not people
Team Lead playbooks and handover docs, with hiring, training, QA and reporting managed end to end.
- Show rate
- 72%
- Client-qualified
- 871
The outcome
Why it matters
Since August 2025, SalesUP has completed 1,591 meetings across the three products at a 72% show rate, and Springworks marked 871 as qualified.
By product: 1,340 meetings for GoodFit, 223 for EngageWith and 28 for SpringVerify.
The math
- Meetings done
- 1,591
- Show rate
- 72%
- Client-qualified meetings
- 871
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