SalesUP
412 Demos by Recovering Inbound Leads Before They Went Cold
greytHR, an HR and payroll software company for SMBs, was losing marketing leads in India and had no outbound presence in the Middle East.
SalesUP deployed dedicated SDRs for both, and built lead-source reporting to show which data converts.
From a clear constraint to a measurable result
- 01
Starting point
Inbound leads in India went cold before sales could follow up, and there was no outbound motion in the Middle East.
- 02
First move
SalesUP put dedicated SDRs on India's marketing leads, split between SMB and larger businesses.
- 03
Verified outcome
412Demos completed412 demos completed, 288 of them recovered from marketing leads that were going cold.
Key numbers
- Demos completed
- 412
- Show rate
- 80%
- Client-qualified
- 186
About greytHR
HR and payroll software for small and mid-sized businesses
greytHR sells HRMS and payroll software to small and mid-sized businesses in India and the Middle East. Its marketing team generates high inbound volume across SMB and larger business segments.
The business challenge
Inbound going cold
Inbound leads in India went cold before sales could follow up.
No Middle East outbound
There was no outbound motion in the Middle East.
No view of source quality
There was no clear view of which lead sources produced qualified meetings.
How the work unfolded
Each step in the order it was built and run.
- 01
India inbound recovery
Dedicated SDRs called, qualified and booked demos from marketing leads, split SMB vs larger businesses.
- 02
Middle East outbound
Built lists and ran outbound in the Middle East from zero.
- 03
Lead-source reporting
Weekly call, meeting and qualification status by source; quarterly SalesUP-sourced vs client-provided lead reports.
The channels behind the result
- Inbound recovery
Marketing leads worked
Dedicated SDRs called, qualified and booked demos from marketing leads, split SMB versus larger businesses.
- Demos from marketing leads
- 288
- Show rate
- 77%
- Outbound
India outbound
Lists built and outbound run alongside the inbound program.
- Demos completed
- 106
- Show rate
- 85%
- RevOps & Analytics
Which sources are worth it
Weekly call, meeting and qualification status by source, plus quarterly SalesUP-sourced versus client-provided reporting.
The outcome
Why it matters
Since June 2025, SalesUP has completed 412 demos for greytHR at an 80% show rate: 288 from marketing leads and 106 from outbound. greytHR marked 186 of them as qualified.
Outbound in the Middle East was also launched.
The math
- Demos completed
- 412
- Show rate
- 80%
- Client-qualified
- 186
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