SalesUP
Entering India Without a Local Sales Team
Payoneer, a global cross-border payments company, wanted qualified pipeline in India with no local SDR function. SalesUP built and ran its India outbound from zero, paid per sales-ready meeting.
From a clear constraint to a measurable result
- 01
Starting point
There was no local team in India, and building one meant months of hiring before any pipeline.
- 02
First move
SalesUP built lists of Indian founders and finance leaders at businesses with cross-border revenue.
- 03
Verified outcome
15-30Sales-ready meetings / monthA steady 15 to 30 sales-ready meetings a month, with zero internal SDR hires.
Key numbers
- Sales-ready meetings / month
- 15-30
- Engagement
- ~1 year
- Internal SDR hires
- 0
About Payoneer
Cross-border payments for businesses that sell globally
Payoneer is a NASDAQ-listed fintech that helps businesses send, receive and manage cross-border payments.
India is one of its highest-potential markets, with a large base of exporters, agencies and service businesses billing overseas clients.
The business challenge
No local team in India
There was no local team for prospecting, outreach or qualification in India.
Months before any pipeline
Building one meant months of hiring, training and tooling before any pipeline.
Messaging for a new market
A new market needed local messaging and constant refinement to find what converts.
How the work unfolded
Each step in the order it was built and run.
- 01
Founder and finance lists
Lists of Indian founders and finance leaders at businesses with cross-border revenue.
- 02
Outreach and qualification
Ran outreach, follow-ups and qualification against Payoneer's criteria.
- 03
Monthly refinement
Refined messaging and targeting every month based on what converted.
- 04
Per-meeting pricing, then expansion
Paid per sales-ready meeting; plus a gateway acquisition program on 5,318 rival-provider users.
The channels behind the result
- Outbound
India pipeline from zero
Outreach, follow-ups and qualification against Payoneer's criteria, with messaging refined every month.
- Sales-ready meetings / month
- 15-30
- Internal SDR hires
- 0
- Acquisition
Users of a rival provider
A separate gateway acquisition program worked users of a competing provider.
- Rival-provider users targeted
- 5,318
The outcome
Why it matters
Within months, Payoneer had a steady 15-30 sales-ready meetings a month from India, with zero internal SDR hires.
The account has since grown into new programs, including a separate acquisition motion.
The math
- Sales-ready meetings / month
- 15-30
- Engagement
- ~1 year
- Internal SDR hires
- 0
More client stories
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